Tag Archives: evangelista

Entertaining Politics and Politicizing Entertainment

Filipinos are fascinated with entertainment even before colonization. From traditional public recitations of our epics to the contemporary forms of storytelling in kalye seryes, we always find ways to entertain ourselves. Perhaps, our fascination with entertainment has been reinforced throughout our history of suffering. We treat entertainment as a way to ‘escape’ our daily troubles. In effect, we anoint entertainers as ‘heroes’ who save us from our melancholic lives.
Electoral campaigns deploy celebrity endorsers to capture the attention of the voting public. This strategy plays around with both our fascination with entertainment and our adoration of entertainers. Celebrities are perceived as …

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